Category audit case studies
For a leading soft drinks producer we conducted comprehensive store audits. The results were presented to the client visually, using planograms. The data was used in negotiations with retailers, to ensure that the maximum shelf space was achieved in our client’s key accounts and develop new business targets.
For a leading dairy producer we conducted a very precise measuring of their own and competitor’s shelf space. The information was used to help the client to win more shelf space from less profitable competitor brands.

Competitor tracking case studies
For a major global tea company we provide a quarterly newsletter for circulation in over 20 countries.
We provide a quarterly competitor briefing presentation for the board of a major multi-national company.
We use international trade press and our teams of field associates around the world to ensure that our client has a comprehensive database of competitor activity in toiletries and cosmetics.

Accompanied store guide case study
Mintel organised a study tour for a major Japanese company, wanting to gain a deeper understanding of European food trends and retailers. The three day tour included briefing
presentations, as well as guided store tours, consumer shopping trips and interviews with consumers in the target group in their own homes.