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Mintel Research Consutancy is a division of Mintel Group. Visit our group site at www.mintel.com.

Mintel is a global supplier of consumer, media and market research. For more than 35 years, our groundbreaking products have provided unique insight that directly impacts the success of our clients.

Retail auditing

Your eyes and
ears to the markets
that matter to you

Display & shelf space audits
Assess the quantities and layout of your products in stores, compare that to your competitors' presence and build an accurate picture of the competitive landscape in-store. Identify problem retailers and leverage this insight to help implement measures to improve displays and increase sales.

Range and price audits
If you want to monitor the range of your products, or your competitors, that are on the shelf as well as the price points, our associates can gather this information from the chains and regions of your choice. Use this insight to ensure the right products are being exposed at the right price in the right locations and at the right times.

Sales promotion tracking
Stay on top of the latest in-store promotions by using our associates to report back from territories of interest and during public holidays and other peak promotional seasons. Use this intelligence to understand the competition's offers and create counteractive strategies.

Case Studies

Product review case study
For a major haircare producer, Mintel used a range of methodologies to provide a detailed review of a new haircare brand in Spain, where the company was unable to obtain audit data. We analysed the performance of the brand within the competitive set in-store, in terms of pricing, shelf allocation, stocking patterns and promotional activity. In-home trials and focus groups were conducted with regular users of brands in this haircare category to understand product usage and potential brand switching.

More Case Studies:

» Covert trade sampling
» Quality assurance testing
» Testing the food chain
» Product retrieval case studies
» Competitor tracking case studies
» Accompanied store guide case study
» Category audit case studies